Splice, a leading platform for music creation and sampling. Confidently announced its acquisition of a virtual instrument company for a substantial $50 million on Monday, April 28th.
Splice and Spitfire Audio are both dedicated to providing high-quality sound and innovative software, aiming to improve creative expression.. Their collaboration is not just about offering a wider selection of sounds; it also aims to help creators find the perfect sound at the right moment. This partnership allows Splice to enter the virtual plug-in market, and the acquisition announcement on Spitfire Audio’s website highlights AI as one of the key attractive features for both companies. It will be intriguing to see how the acquisition of one of the world’s most prestigious virtual instrument companies, curated by Spitfire, unfolds. Recently, Spitfire Audio co-founder Paul Thomson and Splice CEO Kakul Srivastava met at Air Studios to advance the deal and discuss their plans.
“First of all, I’m not going anywhere. I’m really excited about the future and about what we’re going to be able to build together,” says Thomson. “My two passions have always been, since I first started writing music commercially, creating sounds for me to use in my own music, and the actual composition work itself. So, I’m going to enjoy doing more composition work and getting fulfillment from that creativity, but also, I love making sample libraries and I love making musical tools that people can use to express their creativity. They’re both equally important to me. We’re still going to be providing perpetual licence products.” “We have such a shared passion for the creators we serve, the values match,” adds Srivastava. “One of the things that I’ve been learning about our customers is they want more creative control, and they want Splice and the sounds that we have deeper into their workflow. We’ve been thinking about all the different ways to do that. When I think about Spitfire [Audio], the tools you’ve built, the user experience, the creative control you’ve given users, making that accessible to the Splice community will be very powerful. Most important is what we can build together. In the next six to nine months, we’re going to see some really cool new stuff coming out. – Paul Thomson
A few years ago, Splice was valued at almost $500mn. Which is ten times the Spitfire, backed by investors such as Goldman Sachs. Splice is keen to invest deeply in futuristic technologies that can change the way we make music. In this acquisition, Spitfire Audio will continue to operate under its name, brand, and distinct product experience. Splice and Spitfire will be working on future products that combine the best of both platforms. All the instruments, including the labs, BBC Symphony Orchestra and others, are now operated by Splice.
While some Reddit users are feeling disappointed about the acquisition, others are excited about what is to come. The acquisition amount has not yet been disclosed by Splice, but estimates suggest it is around $50 million. This acquisition follows a series of strategic moves by Splice to expand its influence across various genres, including expanding its plugin marketplace and partnering with major artists for exclusive packs.
Some of Splice’s plans, as mentioned in an article on their website, are as follows:
- Greater access to Spitfire Audio’s cinematic-grade instruments through Splice’s Rent-to-Own platform—coming soon!
- New product innovations that blend sampling, scoring, and ethical AI-assisted creation.
- A platform that spans the complete spectrum of sound, from the timeless textures of the BBC Symphony Orchestra to the latest samples from boundary-pushing producers.
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